Ventures

I don't just advise entrepreneurs. I am one. Here's what I'm building.

Joshua St. Laurent on the trail in Lake Tahoe

I build real businesses because it's the only way to understand what my clients actually deal with. An STR teaches cash flow and tax nuance. A motorcycle rental teaches seasonality and operations. The principle stays the same: honest work, served well, owned fully.

Wealth In Yourself

WIY

Flat-fee fiduciary financial planning

Who it serves: Entrepreneurs and real estate investors who want to design their lives — not just grow their accounts.

Top Shelf Private Wealth

TSPW

Flat-fee fiduciary built exclusively for professional hockey players

Who it serves: NHL, AHL, and elite-level players navigating compressed earning windows, jock tax, and cross-border complexity.

Lake Tahoe Motorcycle Rentals

LTMR

Motorcycle rental business serving Lake Tahoe

Who it serves: Riders visiting Tahoe who want to experience the Sierra Nevada on two wheels.

Booking site coming soon

CA Homes In The Pines

CAHITP

Launching 2026

Luxury short-term rental business in the Sierra Nevada

Who it serves: Travelers looking for premium lodging in the mountains.

Direct booking site in progress

More to come. A car wash, a laundromat, a few things I haven't thought of yet. Simple businesses, honestly run.

Follow the build

New ventures, lessons learned, and what's next.